Marketing Environment

McDonalds target market is demographic (location,age,race,ethnicity,gender,etc,). McDonalds restaurant is always located in ease accessible populated areas. McDonalds does not have a sertien age group they target but they usually have some type of advertisement/promotion interacting with children. McDonadls is started to target people that are trying to lose wight by add salads to their menu.

Ethics and Social Responsibility

McDonald's is always trying to make tomorrow better then today. They have always been concern about the environment, their customers, and making a positive impacting on society. If you would like to see their hole idea on social responsibility it is on their website under the page sustainability, but giveing you a brief histor of it,It tells you how Mcdonals Company vales they seek to make a progress in five focus areas: nutrition and well being, sustainable supply chain, environmental responsibility, employee experience, and community. Also on that page you can accuses other pages: Signature programs- that tells us how their programs have become a key part in their sustainability and social responsibility strategy, sustainability library- that allows you to gain information on sustainability about McDonalds,their 2011 sustainability scorecard and their open for discussion page. You can accuses their eithical responsibility on there website page McDonalds/ values,they have some topics: We operate our business ethically, we place the customer experience at the core of all we do.

Strategic Planing for Competitive Advantage

McDonalds strategic plan to a competitive advantage is to deliver consistent, locally relevant restaurant experiences to their customers and be an integral part of the communities they serve.   McDonalds has set an competitive advantage by given their customers a good environment and  low prices.  McDonalds has gained a competitive advantage by setting themselves apart  from the rest. Theirs is a cost competitive advantage. 

        

Values in action: From the start, they have been committed to doing the right thing. And they have got the polices, programs and practices in place that allow them to use their size and scope to help make a difference. Because what's good for us is good for all of us.

Mission Statement

McDonalds brand mission is to be our customers favorite place and way to eat. Our worldwide operations are aligned around a global strategy called the plan to win, which center on an exceptional customer experience-People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers experience.

Brief History

McDonalds is one of the most popular fast food restaurant in the world. Founded by two brothers named Dick and Mac McDonalds. They opened their first restaurant in 1940 located in San Bernardino, California. Their original name  for  their restaurant was McDonalds Bar-B-Que. the brothers closed down the store for some alterations, and reopened it's doors in december of 1948 as a service drive in restaurant. In 1954 multmixer salesman ray Kroc visit the restaurant and was fascinated by the operation. Ray Kroc buys out the McDonalds brothers along with the right to the McDonalds name for 2.2 million. Kroc opened his first McDonalds in Des Plaines, Illinois on April 15, the building designed was created by Stanley Meston. In 1958 McDonalds sold it's one hundred millionth hamburger and opened  their first hamburger university in 1961, distributing hamburgerology bachelor degrees. First McDonalds restaurant with indoor seating was located in Denver, Colorado in 1962. By 1965 there were over 700 McDonalds  restaurants throughout the United States and the franchise celebrated it's 10th anniversary. The first television commercial with  the appearance of ronald McDonalds in 1966. the first drive thru opened in Sierra Gist, Arizona. The first all America high school basketball team was created in 1977. The 5,000 restaurant opened in Kanagawa, Japan in 1978. Ray Kroc passed away in 1984, in 1990 the life magazine named him as one  of "100 most important Americans of the 20th century'. In 1992 a McDonalds located in poland broke the opening day sales record.  In 1966 they launched their website: McDonalds.com. Throughout the years of 2000 leading up to 2011 there were events that occurred and new products that got introduce to the menu. For example the first HFC (hydro-fluro-carbon) free restaurant opened in 2003, also their first global campaign "I'm lovin' it" was launched in Germany. The mcgriddles were add to the menu, the happy meal celebrated it's 25th year in 2004. McDonalds 50th anniversary celebrated in 2005.  In 2006 all packaging were redesigned to show the nutritional information. 2008 McDonalds  got awarded for being green. The chipote BBQ angus third ponder was introduced in 2011. McDonalds is an on going corporation that works on inventing new products for their customers.