Strategic Planing for Competitive Advantage

McDonalds strategic plan to a competitive advantage is to deliver consistent, locally relevant restaurant experiences to their customers and be an integral part of the communities they serve.   McDonalds has set an competitive advantage by given their customers a good environment and  low prices.  McDonalds has gained a competitive advantage by setting themselves apart  from the rest. Theirs is a cost competitive advantage. 

        

Values in action: From the start, they have been committed to doing the right thing. And they have got the polices, programs and practices in place that allow them to use their size and scope to help make a difference. Because what's good for us is good for all of us.