Market segmentation- The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups.
McDonald's offers not only hamburgers like it did when it first open, but also chicken patties that are offered in crispy or grilled. Fish, chicken, and beef wraps are also available to costumers.Different types of salad (Premium Bacon Ranch Salad,Premium Bacon Ranch Salad with Crispy Chicken,Premium Southwest Salad) are offered to the health costumers. With these different chose of produtcs they can attract more customers. They focus on selling to young kids to adults. Market segmentation is also useful when setting up in a different country because not every country eats beef, pork, or chicken. For example in china the offer you Rice Burgers, where the burgers are in between, not burger buns, but two patties of glutinous rice (below).
Having a different market segmentation will help become more liked.
There are many different types of segmentations geographic, demographic, age, gender, income, ethnic, and family life cycle.
Target market - A gruop of people or organizations for which an organiztion designs, implements, and maintains a market mix intended to meet the needs of that group, rsulting in mutually satisfying exchanges.
The target market of the happy meals are to young kids and tweens. Extra value meals are aimed at generation Y and up.
McDonald's offers not only hamburgers like it did when it first open, but also chicken patties that are offered in crispy or grilled. Fish, chicken, and beef wraps are also available to costumers.Different types of salad (Premium Bacon Ranch Salad,Premium Bacon Ranch Salad with Crispy Chicken,Premium Southwest Salad) are offered to the health costumers. With these different chose of produtcs they can attract more customers. They focus on selling to young kids to adults. Market segmentation is also useful when setting up in a different country because not every country eats beef, pork, or chicken. For example in china the offer you Rice Burgers, where the burgers are in between, not burger buns, but two patties of glutinous rice (below).
Having a different market segmentation will help become more liked.There are many different types of segmentations geographic, demographic, age, gender, income, ethnic, and family life cycle.
Target market - A gruop of people or organizations for which an organiztion designs, implements, and maintains a market mix intended to meet the needs of that group, rsulting in mutually satisfying exchanges.
The target market of the happy meals are to young kids and tweens. Extra value meals are aimed at generation Y and up.
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