Advertising and Public Relation's

McDonald's puts forth a large percentage of their advertising budget on TV Advertising. McDonald's also advertises on the radio and newspaper. They spend on average $3,000,000 a month on advertising alone. 

Retailing

McDonalds retail stores are located around the world,own by different people. Witch is consider to be  franchising (is a continuing relationship in which a franchiser grants to a franchisee the business rights to operate or sell a product).  When it come to franchising McDonalds is one of the companies that is on top of their game. There are two basic forms of franchises  that are use today: Product and trade name franchising ( which a dealer agrees to sell certain products provided by a wholesaler or a manufacturer), and business format franchising ( an ongoing business relationship between a franchisor and a franchisee).  McDonalds franchisor uses business format franchising to generate business. No matter what McDonalds you go to they all will have good customer services, and rapid moving lines. McDonald’s has over 32,000 locations in more than 100 countries around the globe. They serve more than 60 million people around the world every day. 

Ch6-Consumer Decision Making.

when a consumer has the need to purchase a product they mite go through a process called the consumer decision making process. This process involves five steps which are 1. Need Recognition ( occurs when a consumer are faced with an imbalance between actual and desired states that arouses and activates the consumer decision making process), 2. Information Search ( when a costumer search for information about the various alternatives available to satisfy it), 3. Evaluation of alternatives ( occurs when a consumer compares all the alternatives society has to offer) 4. Purchase ( occurs when a consumer buys a product) and step 5. Postpurchase behavior ( is when a consumer expectation are met). Marketing managers should know this process because this is how consumers make a decision on what products to purchase. McDonalds costumer often mostly use two steps out of the five step process. Most fast food companies costumers mostly use these two steps because some people don't do information search on the food they are going to eat unless you are trying to eat healthy. Even though people may use the step evaluation of alternatives, those people may not just want a microwave burger and some fries. 

Developing a Global Vision

McDonald's is the leading global food service retailer with more than 33,000 local restaurants serving more than 68 million people in 119 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local men and women. Many McDonald's around the world have made minor or many changes to the menu. Theses changes were made so McDonald's would become popular in the country it was in, they wanted to show the customer that they could adapt to thier culture.
                                  

For explamle in Asia you can find a McHotdog Mega Breakfast Sausage on the menu.(on top) You also can find a Sausage and Egg Twisty Pasta ( Sausage, eggs, and pasta in chicken broth and “other greens. (below)

You can gat a bacon roll in a McDonald's restaurant located in England.

Marketing Environment

McDonalds target market is demographic (location,age,race,ethnicity,gender,etc,). McDonalds restaurant is always located in ease accessible populated areas. McDonalds does not have a sertien age group they target but they usually have some type of advertisement/promotion interacting with children. McDonadls is started to target people that are trying to lose wight by add salads to their menu.

Ethics and Social Responsibility

McDonald's is always trying to make tomorrow better then today. They have always been concern about the environment, their customers, and making a positive impacting on society. If you would like to see their hole idea on social responsibility it is on their website under the page sustainability, but giveing you a brief histor of it,It tells you how Mcdonals Company vales they seek to make a progress in five focus areas: nutrition and well being, sustainable supply chain, environmental responsibility, employee experience, and community. Also on that page you can accuses other pages: Signature programs- that tells us how their programs have become a key part in their sustainability and social responsibility strategy, sustainability library- that allows you to gain information on sustainability about McDonalds,their 2011 sustainability scorecard and their open for discussion page. You can accuses their eithical responsibility on there website page McDonalds/ values,they have some topics: We operate our business ethically, we place the customer experience at the core of all we do.

Strategic Planing for Competitive Advantage

McDonalds strategic plan to a competitive advantage is to deliver consistent, locally relevant restaurant experiences to their customers and be an integral part of the communities they serve.   McDonalds has set an competitive advantage by given their customers a good environment and  low prices.  McDonalds has gained a competitive advantage by setting themselves apart  from the rest. Theirs is a cost competitive advantage. 

        

Values in action: From the start, they have been committed to doing the right thing. And they have got the polices, programs and practices in place that allow them to use their size and scope to help make a difference. Because what's good for us is good for all of us.